Gestaltung des Kingsland Equestrian Onlineshops für 2014.
The Kingsland Story
Lin Kingsrød got her first horse and stable when she was 12 and lived in a small town outside Oslo, Norway. „I was not allowed to go to the stable before the school work was fully completed so I got to be pretty focused and effective“, she says. Now, her company is 12 years old and operates in 29 countries. The Kingsland Collection is sold through more than 1.000 Equestrian stores worldwide.
Lin missed something new and better when she was a competitive rider. -Even the breeches missed something, she says. So she designed her own narrow line and established a storage facility at her house. The design was traditional but the quality and fit was a horseshoe ahead. As a competitor on a high level, Lin knew the Equestrian world. She packed
some boxes with samples and took off to horse shows, trade shows and international competitions. “I travelled around with my brown boxes for 3 years”, explains Lin. “I know everything about the challenges of travelling with both horses and a collection in a horse carrier, trying to make a living. I sold out of those boxes, one item at the time. I designed, packed, talked, hauled, travelled, pushed and prayed. Soon, some of the big riding names discovered that I actually carried something new and better”.
Today, Kingsland is a major sponsor of top riders and major shows. The company work closely with 15 specialist wholesalers and has production lines in several countries. Lin is still the chief designer. Her designs are still classical, the colours clean and traditional. “I never want to see colours with names that I don’t know”, she says. I want the stylish looks of a rider on horse to remain classical but the fit and the material of the garment can always be a little improved. A Kingsland garment can stand both the harshest weather and the most critical look. That is the Kingsland way”.
Kingsland presents four seasonal collections per year. Soon, the next box is due. Kingsland also stocks a wide range of classic products for rider and horse called the NOOS (Never Out Of Stock) collections. It includes the Classic Collection, the Classic Horse Gear Collection and the Breeches Concept.